2018 April Distracted Driving Awareness Month

April is National Distracted Driving Awareness Month

April 9-16, 2018 (paid media) / April 12-16, 2018 (enforcement)

U Drive - U Text - U Pay is a campaign centered on aiding law enforcement officers in their efforts to keep distracted drivers off the road. Distracted driving is a first offense in many states and continues to gain recognition across the nation as a deadly problem.

 

Animated Infographics - Short animated graphic with safety message

3477 People Were Killed
nt11-55869_infographic_1-2.mp4
MP4 video/audio file [2.1 MB]
Cell Phone Use is highest among 16-24 Year Old Drivers
nt11-55869_more_than_half-2-1.mp4
MP4 video/audio file [3.8 MB]

Banner Ads

The Banner Ads have been provided in multiple messages and some are tagged with a "Watch Here" box which can be used to link viewer to Distracted Driving Crash Video

Before and After 1.jpg
JPG image [33.5 KB]
Before and After 2.jpg
JPG image [33.5 KB]
Before and After 3.jpg
JPG image [33.2 KB]
Before and After 4.jpg
JPG image [33.5 KB]
See Crash 1.jpg
JPG image [33.9 KB]
See Crash 2.jpg
JPG image [34.5 KB]
See Crash 3.jpg
JPG image [32.1 KB]
See Crash 4.jpg
JPG image [28.4 KB]
See Crash Night 1.jpg
JPG image [34.6 KB]
See Crash Night 2.jpg
JPG image [33.8 KB]
See Crash Night 3.jpg
JPG image [34.5 KB]
See Crash Night 4.jpg
JPG image [33.1 KB]

Infographic - Static 

Law Enforcement Kit

Data Support

812335-teen-distracted-data-2015.pdf
Adobe Acrobat document [159.5 KB]
Distracted Driving Law by State Chart.pd[...]
Adobe Acrobat document [298.4 KB]

Media Support

Fact Sheet Talking Points.docx
Microsoft Word document [162.4 KB]
Media Release Post Activity.docx
Microsoft Word document [162.7 KB]
Sample Op Ed.docx
Microsoft Word document [161.2 KB]
Sample Proclamation.docx
Microsoft Word document [158.9 KB]
Media Release Pre Activity.docx
Microsoft Word document [161.9 KB]
Social Media Message.docx
Microsoft Word document [161.0 KB]

LOGOS

LE Campaign Guidance Tools

Survey Observation Procedures.pdf
Adobe Acrobat document [425.8 KB]
Three step plan - Observation - Enforcem[...]
Adobe Acrobat document [503.5 KB]
Download
New file download

Video Ads 

These videos are designed for web posting - If you need broadcast quality copies please contact the Office of Communications and Consumer Information at 202-366-9550

Famous Last Words

Las Buenas Noticias Pueden Esperar (good news can wait)

Texting and Driving - Manifesto

Texting and Driving - Manifesto [Spanish]

Don't let an emoji wreck your life.

No dejes que un emoji destruya tu vida.

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© Florida LEL Program 2014-2018