2018 Drive Sober or Get Pulled Over Campaign Materials

As members of law enforcement, we understand your teams have some of the toughest jobs in the country. Day and night, through every holiday, and on weekends, you work tirelessly to keep our nation’s citizens safe. Sadly, drunk-driving crashes are scenes you have likely seen many times before. In 2016, there were 10,497 people killed in drunk-driving crashes, making up nearly one-third of all traffic fatalities that year. In fact, on average, more than 10,000 people have died each year (2012 to 2016) in drunk-driving crashes. As traffic safety partners, we at the National Highway Traffic Safety Administration (NHTSA) do our best to make sure drivers and road users are safe. Yet there’s still so much for us to do.


As Labor Day nears, we are reminded that it is one of the deadliest holidays for drunk-driving crashes. As summer winds down and the holiday approaches, we must intensify our efforts to let drivers know that drunk driving is a deadly crime that we won’t tolerate. This Labor Day, help us spread the lifesaving message: Drive Sober or Get Pulled Over.


As part of this high-visibility enforcement campaign, it is essential that we communicate this reality to the public. To help spread the message in your area, let drivers know that from August 17-September 3, 2018, law enforcement personnel is stepping up enforcement efforts and showing zero tolerance for drunk driving. When drivers are better informed about the dangers—and the consequences—of drunk driving, they are more inclined to obey the law. Let your community know that your mission is simple: you are out to save lives.


Additionally, we hope you make use of the communications material provided to you by NHTSA in the Products for Enforcement Action Kit (PEAK) and at TrafficSafetyMarketing.gov. You can use social media and local news outlets to help maximize your reach.


The following materials have been downloaded from the NHTSA Traffic Safety Marketing website in a format that should be easy for agencies to download and use in your campaigns. Agencies are encouraged to use these materials in support of the Drive Sober or Get Pulled over campaign.




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