About the Campaign

The holiday season is known for being merry and bright, but it is also known for being the deadliest season when it comes to impaired driving. Every holiday season, lives are lost due to impaired drivers. Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses on the consequences of drunk driving and is supported by increased law enforcement. The 2024 Holiday National Enforcement Mobilization will run from December 13, 2024 through January 1, 2025. 

As law enforcement professionals and highway safety advocates, your efforts will help reduce the number of crashes and fatalities due to impaired driving. By increasing State enforcement efforts, raising public awareness through paid, earned, and social media, and maximizing your local resources, you can make a difference.

This is a reportable campaign. Reports will be due by February 7, 2025, and may be submitted below or by clicking here.

Dates to Remember 

• December 11- January 1, 2025 (Paid Media Advertisement)
• December 13- January 1, 2025 (National Enforcement Mobilization)
• January 31, 2025 (Reports Due) 
   

Facts

• During the 2018-2022 December months, there were 4,759 people killed in alcohol-impaired-driving crashes. In December 2022 alone, 1,062 people died in alcohol-impaired-driving crashes.
• Drunk male drivers were involved in fatal crashes at a much higher rate (22%) in December 2022 compared to female drivers (16%). 
• Young drivers ages 21-34 accounted for the highest percentage (25%) of alcohol-impaired drivers involved in fatal traffic crashes in December 2022.
• Nighttime driving in December 2022 was significantly more dangerous than daytime driving, with 31% of drivers involved in fatal traffic crashes between the hours of 6 p.m. and 5:59 a.m. being drunk. Almost half (45%) of drivers involved in fatal crashes between the hours of midnight and 2:59 a.m. were drunk.

Media / Social Media Material

Sample posts and graphics are available below for use on your agency's social media platforms, including Facebook, X, and Instagram. This content is designed for easy posting and seamless integration into your agency's current social media strategy. Click on any of the images below for a full-size version, then right-click to download.