About the Campaign

The holiday season is known for being merry and bright, but it is also known for being the deadliest season when it comes to impaired driving. Every holiday season, lives are lost due to impaired drivers. Drive Sober or Get Pulled Over is a national high-visibility enforcement campaign that focuses on the consequences of drunk driving and is supported by increased law enforcement. The 2025 Holiday National Enforcement Mobilization will run from December 13, 2025 through January 1, 2026. 

As law enforcement professionals and highway safety advocates, your efforts will help reduce the number of crashes and fatalities due to impaired driving. By increasing State enforcement efforts, raising public awareness through paid, earned, and social media, and maximizing your local resources, you can make a difference.

This is a reportable campaign. Reports will be due by January 31, 2025, and may be submitted below or by clicking here.

Dates to Remember 

• Paid Media Advertisements: December 11, 2025 —January 1, 2026 
• National Enforcement Mobilization: December 13, 2025 —January 1, 2026 
• Reports Due: January 31, 2026
   

Facts

• December 2018–2022: 4,759 fatalities due to alcohol-impaired-driving crashes.
• December 2022: 1,062 fatalities in alcohol-impaired-driving crashes.
• Driver Demographics:
  • Male Drivers: 22% involved in fatal crashes while drunk.
  • Female Drivers: 16% involved in fatal crashes while drunk.
  • Young Adults (21–34): 25% of alcohol-impaired drivers in fatal crashes.
• Time of Day:
  • 6 p.m. – 5:59 a.m.: 31% of drivers in fatal crashes were drunk.
  • Midnight – 2:59 a.m.: 45% of drivers in fatal crashes were drunk.

How To Participate

Florida law enforcement agencies are encouraged to:

• Increase enforcement efforts and public education related to impaired driving during the campaign period.
• Submit a campaign activity report by January 31, 2026.

The report will collect the following:

• Approximate number of hours dedicated to impaired driving enforcement
• Number of checkpoints (if any)
• Number of DUI arrests
• Total number of all citations
• Number of press conferences (if any)
• Number of media stories related to your agency's efforts
• Number of social media posts or interactions
• Name of exemplary officer for education and/or enforcement efforts
  
   

Media / Social Media Material

Sample press release templates and social media graphics are provided below for use on your agency’s platforms, including Facebook, X, and Instagram. These materials are designed for easy posting and can be seamlessly integrated into your agency’s current social media strategy. 

Click any image to view it full-size, then right-click to download.